Tourism Destination Resort Hotel Development – National Arboretum Canberra
Key Service: Market and Financial Feasibility
Location: National Arboretum Canberra
Product: Market & Financial Feasibility
Office: Sydney
Study of the investment required for a tourist facility (specifically a hotel) and determination of its feasibility. This included location and site analysis; market analysis including hotel supply, hotel demand and competition; the potential product and its positioning within the Australian Capital Territory market; financial analysis and trading estimates; and a communications strategy.
